The MO:DNA Assessment


image right

Achieving excellence in Marketing Operations is all about driving better results through smarter allocation of marketing resources, while lowering the operational risks. The first step towards excellence is to map your resources and align them with company objectives.


MO:DNA does exactly that for you. MO:DNA is an assessment tool that provides the basic information required to become excellent in Marketing Operations. The assessment is pre-defined & pre-tested and executed in 4 simple steps.


With your input we prepare a survey, we host it, we process the results and you receive the insights via our MO:DNA report. The entire end-to-end assessment only takes 6 weeks . Time commitment from your team is limited to an average of 30 minutes per respondent.