Frequently Asked Questions

 

  1. What is the MO:DNA assessment?
  2. How much does the MO:DNA assessment cost?
  3. Can I get the MO:DNA survey in another language?
  4. Can I get the MO:DNA report in another language?
  5. Which content is company specific in the survey?
  6. Which content is company specific in the report?
  7. Can I add or change questions in the survey?
  8. Can I add or change content in the report?
  9. Can I get more than 5 reports?
10. Who are you guys?

 
1. What is the MO:DNA assessment?
The MO:DNA assessment is an online survey and hard cover report. It has been developed based on a decade of experience of improving Marketing Operations for some of the best brands in the world. The online MO:DNA survey, with predefined questions, allows you to gather data from an unlimited number of participants. After the survey closes, all answers will be gathered and the graphs, scorecards and overviews will be generated. Our team processes the results and delivers a conclusion per graph, tailored to your situation. You will receive 5 tailored, full colour MO:DNA reports.


2. How much does the MO:DNA assessment cost?
The MO:DNA comes in 4 different flavours with 4 different prices. For the price of the MO:DNA BASIC assessment contact your reseller, MRMLOGIQ or one of our partners. The MO:DNA EXPERT assessment includes a local coordinator and can be extended with additional services to tailor your needs. As a consequence the price is on request. For more information on the functionality, deliverables and pricing of MO:DNA, visit the price page.


3. Can I get the MO:DNA survey in another language?
Yes, the survey is currently available in English, German, Dutch, and Russian. We are planning a Portuguese and a French version. We aim to expand the range of languages to be able to increase usability in local markets.


4. Can I get the MO:DNA report in another language?
No, we currently don’t have translated reports. To keep costs low, the MO:DNA report is only available in English, which in most companies does not cause a problem to the management team. If there is a need to translate the report we consider it a MO:DNA CUSTOM request.


5. What content is company specific in the survey?
To make the survey relevant and easy to use, we add the naming of your business units, brands and regions. We also add your company logo to all pages of the survey. By doing so, the survey will look and feel like your company specific MO:DNA survey. The order and amount of questions is standard to allow benchmarking and analysis.


6. What content is company specific in the report?
All scores, graphs, conclusions and recommendations are tailor made to your company. They are based on your survey results. Your company logo is on the back of the report, making it a unique piece. Introductions to concepts and insights make the backbone of the report and are standard.


7. Can I add or change questions in the survey?
You cannot change questions in our MO:DNA BASIC or MO:DNA EXPERT version. If you have a special survey request please consider MO:DNA CUSTOM.


8. Can I add or change content in the report?
You cannot add or change content in our MO:DNA BASIC or MO:DNA EXPERT version. To keep the price low, we have highly standardized and automated the rendering of standardized graphics and the report. If you have a special report request please consider MO:DNA CUSTOM.


9. Can I get more than 5 reports?
Yes, you can get more than 5 MO:DNA reports. The extra copies are however not included in the price. If you want additional copies of the report, just contact us and we will provide you with an attractive offer.


10. Who are you guys?
We are MRMLOGIQ, a marketing efficiency company. Want to read all about us? Go to the who we are page.